#13 - Do: Group your books by series. Please. If you love your readers, you will do this one simple thing for them, and they'll love you for it. Here's a great example of this on Cameron Dane's website:
#12 - Don't: Assume your visitor knows what series they are looking for, or the titles of said books. If your book page is links of series names, and I have to click from page to page to find that one book that my bestie told me about six weeks ago...I'm going to give up and find an Amazon freebie.
#11 - Do: Show all your covers! I'm a visual person. Sometimes I only remember a book by the cover. I probably won't remember your title, even though you did spend six months coming up with it. See what I mean? This is perfect (I scrolled down a bit on Trina M. Lee's site, she does the series thing right too)
#10 - Don't: Use a funky font. Yeah it's cute in moderation, maybe blog post titles or something, but if I have to work too hard to read your blurb, I'll probably click out of your site.
#9 - Do: Tell me how to get a hold of you. Don't make me work for it either. A contact page that's easy to understand, with a form or a simple email link is all it takes. If I loved your book, I just might want to tell you about it, but not if I have to jump through hoops. Here's my contact page. Can't miss me...I'm all over the web, right?
#8 - Don't: Have a contact form or email address that you don't check often, or it goes to an unreliable address. If someone takes the time to email you, please have the courtesy to respond quickly.
#7 - Do: Make sure your website theme is relevant to your writing style. I don't want to see an urban banner with dark colors for an author that writes frilly inspirational books, and vice versa. My first impression should be your style, your mood...your genre. Just look at Jeanne's website. You just KNOW she writes hot stuff lol#6 - Don't: Have porn on your site. Lots of us have kids, and they might happen to walk by our computer while we're browsing, and ask, "Mommy, what is that man doing to that lady?" And then we have to come up with a leap-frog slash hopscotch game that we end up having to demonstrate....but I digress. Shirtless men? Yes. Hell yes. Nothing wrong with that ;)